The New York Times Company has revealed new details relating to its ongoing blockchain publishing experiments first published in March.
Published Tuesday, a new website for the publisher’s News Provenance Project explains how the storied newspaper’s Research and Development team plans to make use of Hyperledger Fabric’s permissioned blockchain to authenticate news photographs in partnership with IBM Garage, the tech giant’s accelerator program.
The project aims to fight misinformation and adulterated media, which it argues harms small and large publishers alike. “News consumers [who] are deceived and confused…eventually become fatigued and apathetic to information,” the website says.
The New York Times and associate companies will run a proof-of-concept from July till late 2019 to find a method to maintain belief in digital information. The project goals to retailer a news item’s “contextual metadata” on a blockchain, together with when and the place a photo or video was shot, who took it and information regarding the way it was edited and published.
The concept is to create a “set of signals that may journey with published media wherever those materials are displayed,” the website says, including on social media, in group chats and search outcomes.
The Times plans to publish updates on the challenge all through the method, culminating in a full report following the pilot’s conclusion.
Further confirmation got here via a tweet from Civil Media CEO Vivian Schiller, who was formerly with the New York Times, and a lengthy Medium post from Sasha Koren, this system’s mission lead.
CoinDesk reported in March that the Times was getting ready to experiment with blockchain technology when the company posted – then quickly removed – a need ad for a project leader.